Skip to main content

2 posts tagged with "AI"

AI tag description

View All Tags

Choice-Based Conjoint Analysis of Netflix

· 6 min read

Note 2025: This is based on a course I took in 2023. It's been a while since I wrote this, glad I grew a lot since then.

In the competitive streaming industry, maintaining a leading edge requires continuous innovation and a deep understanding of consumer preferences. Netflix, as a major player in this sector, faces the challenge of constantly improving its service offerings to align with evolving market demands.

This article explores the role of choice-based conjoint analysis, a sophisticated market research technique, in addressing this challenge. By implementing this method, Netflix can gain valuable insights into consumer decision-making processes, guiding the development of its product strategies and enhancing its market position.